People in the western world, for instance, may associate the color red with with anger, violence, bloodshed whereas people in the easy may associate red for communism, love, and good fortune. There is, in fact, quite a bit of evidence to suggest that color tends to denote different things in different cultures. Audiences read color just as they read alphabetical texts.Learn how colors evoke the emotions and attention of readers so you can design works that. Challenge students to create their color wheel with found colors from magazines, calendars, and advertisements. These findings add substantive evidence to the argument that the perception and signification of color is cultural construct. Color theory is based on the idea that certain colors can have specific psychological and emotional effects on people. Provide students with plenty of collage materials and a firm circular surface to which they can attach their collages. One interesting empirical observation in this scholarly conversation is that anthropologists have found cultures that have no words for color (Jones 2017). Color can increase brand awareness and recognition by 80. Color psychology plays a major role in how consumers make decisions and evaluate brands: Up to 90 of an initial impression comes from color. Another topic is whether people in different historical periods perceive color differently. In turn, those color associations influence their perception of your brand. One example of a scholarly conversation on color theory is whether or not people across the globe perceive color in a shared, universal way.

Color Wheel Remix of Charles Blancs 1865 color star Creative Commons Attribution Share Alike 30 Unported Research & Scholarship on Color Theory Scholarship on color theory provides you with a perspective about how other cultures, discourse communities, use color. Declarative knowledge about color theory can help you make wise design choices.

Color theory wheel emotions